Keywords are the most important part of SEO. Most SEO steps call for you to choose the keywords
that best reflect your website’s niche and to optimize your site either by optimizing the website
content files for specific keyword, or by sending traffic and links to your website using these
keywords. Therefore, it is essential you understand how to select website keywords and how to
optimize them. Your website can focus on a number of keywords, and each page in your website
should be optimized for a specific keyword to help the search engine display this page when users
type this keyword in their search queries.

Select Website Keywords
Many factors affect which keywords you choose for your website. You must first determine the market niche
and audience for your site. This helps you predict the search engine queries users will use. There are two
types of websites with regard to keywords. The first type is websites that focus on a limited number of
keywords or just one keyword. These websites are easy to optimize because you focus your SEO efforts on
only one term. On the other hand, this limited keyword focus is very risky because you need to choose the
best keyword; otherwise, it will not drive any traffic to your website. The second type is websites that
include a number of different keyword categories. While these keywords are not related to each other, they
are related to the same market niche. When you focus on these keywords in your website, it takes more
effort during the SEO process to optimize content for each one.
Focus on Limited Number of Keywords
If you have a new website that you would like to optimize, you should focus on one category of keywords
such as photography, wedding photography, photo effects, and nature photography. This will help your
website to get indexed fast in the search engine and get ranked in these keywords better than the websites
that do not focus on specific category keywords. Additionally, the SEO process for focused website are more
easier than the websites that have wide range or keywords. When your website get ranked in specific
keyword, you can move forward to focus on more keywords and so on.
Use Head Term Keywords
Head Terms refer to one- or two-word keywords such as “jobs,” “fish food,” and “mothers.” These Head Terms
keywords are very common and are used frequently to describe a website category or product. While these
keywords require massive SEO efforts to optimize, they do not guarantee you will have success, especially
when your website is new on the Internet. This is because search engines display older websites and
products that include this keyword before displaying yours. For example, if you search for the word
“Photoshop,” you will notice that the first search results to appear are links from the product’s company,
along with websites such as Wikipedia and large technology news websites. Thus, it is wise to think in
terms of long keywords instead of hard-to-reach Head Terms.

Use Long Tail Terms
Long Tail Terms refer to search keywords that include more than one word, such as “free online jobs,” “fish
types in the Red Sea,” and “free tips for new mothers.” Most users are trying to find specific information, so
they do not type just one word in the query field and tend to include the important keywords in their search
queries. Thus, the Long Tail Term keywords can be easier to target. While these keywords have fewer results
than the Head Term keywords or the same search volume, your website has a better chance of appearing in
search engines using Long Tail Term keywords. Building content that focuses on these keywords will help
you improve your website traffic and rank over time.

Optimize Website Keywords
Keyword optimization is a slow, long-term process that requires time and effort in order to see a significant
impact on your website. So, you have to focus on one keyword at a time, and once you finish optimizing
some of your website content for this keyword, you can move on to another keyword. Keep in mind that you
will get the best SEO results if you keep your keyword focus limited. If you are creating a new page on your
website, you should use your keywords wisely, and focus each page on a specific keyword. For example, you
can create an article for your website that talks about online business and include the keyword “online
business tips” to get the page ranked for this keyword category.
Apply Keyword Optimization
There are different aspects to applying keyword optimization to a website. Your website’s content is one of
the most important parts to optimize because it is what the search engine displays when the user types a
related keyword in the search query field. You also have to optimize the website links and menus to reflect
website-focused keywords. For example, if your website niche is “online jobs search,” you can have the
menu links reflect this with text such as “Job search” and “Online jobs.” The other part of the keyword
optimization is the website code. You have to apply specific SEO methods to ensure that the website code is
optimized for search engine indexing.